Content writing
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What is the state of the gender pay gap in 2023?
The gender pay gap is alive and well – at the current rate of progress, the World Economics Forum says we'll need 132 years to close it.
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The psychology behind sales techniques explained
The modern B2B journey has changed. Here’s how you can update your sales technique.
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What to expect from your first board meeting
Stepping into your first board meeting as a Non-Executive Director? Here are some top tips from an award-winning executive mentor.
SEO writing
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UK Payslip abbreviations and tax codes explained
I helped readers get to the bottom of those pesky payslip abbreviations. This drew 740 organic visits over the last calendar year and helped win some topical keyword rankings
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Public holidays across Europe
High performing downloadable I did which drew 568 organic views and 48 MQLs over the last 12 months.
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How to prepare your business for Black Friday
I wrote this guide to Black Friday, with a particular focus on how you can do it in an environmentally conscious way – and appeal to more customers.
Customer success stories
Scaling folk's SEO Growth with AI Workflows and Content Strategy
B2B and B2C Social media design and content
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B2C social media
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B2C social media
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B2C social media
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B2B content writing and social media
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B2B content writing and social media
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B2B content writing and social media
FAQs
What’s the difference between SEO writing and Editorial writing?
Editorial pieces help you build brand authority. This tends to be research-heavy and takes into account your content pillars and brand tone of voice.
SEO-driven pieces help you rank.
I’ve already got an existing team, would you be able to collaborate with them?
Absolutely. I’ve worked closely with in-house Content Marketing Managers, CMOs, and sales teams. They usually need my help due to lack of resources or time and decide to work with me because they value high-quality content.
What do you think about generative AI?
It’s a hot topic amongst writers right now that has really divided the community. I personally love generative AI and am experimenting with Chat GPT’s premium version. I see a part of my role as being able to use it better than my clients so I can prevent them from generating and publishing the wrong kind of content with it.
Can you help me edit content generated by AI?
Yes! This is a popular service I provide businesses who need someone to optimize their content output but care about making sure they still sound and feel like the brand they’ve worked hard to build.
How can I get in touch to find out more?
Drop me an email at justine@justinelou.com to explore how we can collaborate together. (Strictly no sales pitches, please! Or else I’ll have to add you to the spam folder, which I don’t want to do.)
Interested in collaborating? Here’s what happens next.
Please get in touch for a custom package, or to arrange a paid trial.
Process
Typically before we begin a project we would:
Jump on a call, or grab a coffee in person to discuss your pain points.
I’d then send a proposal to confirm deliverables, timeframe and workflow process.
Once you’re happy with the proposal, we’ll draw up a contract and confirm a start date.