Helping an early-stage ESG startup rebrand and launch a new AI product
ESG | B2B SaaS
I oversaw the rebrand and product messaging of Lynx Global Intelligence. An AI powered platform designed to tackle the complex challenges of the mining industry.
Lynx Global Intelligence is an AI powered AI-driven EHS data management Founded by TrevorJones
Services used:
GTM strategy
Rebrand to be investment-ready
Product Messaging
Web design
Helping The L Factor elevate their brand.
Professional Services | B2B2C
I built The L Factor’s brand identity when they first started in 2018.
In 2023 they came to me for help to elevate it to meet their achievements.
The L Factor is a leadership advisory firm Founded by award-winning business mentor Lenna Lou.
I manage her personal brand on LinkedIn and website strategising and executing all things design, copy, brand and messaging.
Services used:
Founder personal brand (LinkedIn focus)
Content Marketing
GTM strategy
Strategic Rebrand
Human-first AI content workflow
Web-design
